STAR COUNT 2016 – Free download
“The big surprise is caused by a simple fact”, Johannes K. Svoboda, GM of DELTA CHECK, explained, “it has been the very first time that star-rated hotels could be counted at all, completely and on a global level.”
He noted that it took three decades of research and development to collect all the hotel data needed to successfully realise the count. In total the data of 2.3 million hotels had to be recorded and processed within “GARD”, the “Global Accommodation Reference Database”, before the counting could be started.
On this background it is no longer a surprise that no any count of star-rated hotels has been available ever. Even worse – numbers had to be guessed, an inadequate situation for one of world’s biggest industries.
DELTA CHECK’s hotel database puts an end to guessing. Instead it delivers countable facts.
“GARD” today is the trusted reference for global hotel data: Universities like Cambridge and Cornell use it as a reliable basis for their scientific studies, while OTAs like “Booking.com” and hotel suppliers like “Customer Alliance” benefit from it by speeding up their growth.
Distribution over Continents
Half of all 386,144 star-rated hotels are located in Europe, followed by Asia (21%) and America (19%) on ranks two and three. Africa, Australia & Oceania, the Middle East and the Caribbean together sum up to 10% of all star-rated hotels.
Distribution over Rating
The segmentation of star-rated hotels has a strong symmetrical structure. The biggest segment (midmarket, 3 Stars) already represents 45% of the overall market. Particularly striking is the strong growth of the 5-star luxury segment, counting nearly 20,000 hotels worldwide. The three 7-star hotels are not shown in the chart.
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References
The GARD database is proving very useful for our project and we are very grateful for all your help
Mark Spalding, Senior Marine ScientistUniversity of Cambridge
In a time of products and services getting more and more exchangeable, it´s only data, separating losers from the winners!
Prof. Siegfried VögeleBavarian Academy for Advertisement and Marketing
DELTA CHECK’s hotel database were an indispensable resource for our sales organization in the German-speaking countries. Counseling, selection, customer service and delivery went very reliable.
Sabine KleinSales Representative D/A/CH, Beaumont & Brown GmbH
It’s fascinating to see the universe of hotel data DELTA CHECK has!
Jesus BravoReed Business
Nobody needs DELTA CHECK to collect hotel data – as long as your business can wait. Just, which business really can?
Ralph Duwe, GMrd kommunikation, Agency for Communications & Marketing
DELTA CHECK has been the only data provider meeting all our requirements. Following intensive tests, we identified DELTA CHECK as being the only data provider covering the complete hotel market
Torsten SabelCOO, Customer Alliance